AI innovator | Marketing maverick | Big Fan | Father leading by example | Perpetual Student | Fueling growth, sparking connections, and making tech more human.
As a seasoned product marketing expert, I’ve spent over a decade driving business growth through customer-centric innovation and strategic partnerships. Currently, I serve as the Vice President of Product Marketing at SCUBA, a leader in real-time behavioral AI analytics with embedded privacy-enhancement technology. We leverage SCUBA’s proprietary Time-Series Data Warehouse, developed for one of the largest social networks (Facebook/Meta), to empower experience-driven industries with AI observability and real-time self-service insights.
My expertise spans various sectors (B2B and B2C), including Media, AdTech, Fintech, B2B SaaS, Data Infrastructure, and telecommunications, with strong acumen across data analytics, consumer insights, data privacy, measurement, identity management, wearables, computer vision, AI and data collaboration.
By applying a customer experience-focused approach, I drive business differentiation and growth that ignites market adoption and sustainable revenue. In my career, I am trusted to shape go-to-market strategies, facilitate strategic partnerships, and guide the trajectory of companies toward a future where technology responsibly enhances human experiences.
Why am I good at what I do?
I am so fortunate to have worked and continue working with passionate and innovative people and building cool companies and tech; this is why I leap out of bed in the morning with energy, excitement, and passion. When you work with amazing people, you’re always learning. You never have to clock in or out when you love your work.
Superpowers:
I excel at bringing together seemingly disparate ideas to create solutions that reach new customers and drive unprecedented engagement and revenue.
“Nick, your exceptional foresight in navigating technological trends and anticipating market shifts is unparalleled. Your ability to distill complex insights into actionable strategies, consistently positioning organizations ahead of the curve, is a rare and invaluable asset.”
“Nick, you are the Ted Lasso of marketing. Your positivity and enthusiasm in any situation is infectious.” ~ CMO Pliant.io – IBM
My personal and professional philosophy is built around four core principles:
Work Hard, Be Honest, Do the Right Thing, and Do Cool Sh#T!
