Cover Letter

I have over 16 years of proven success delivering disruptive cloud-based products to fortune 500 companies and direct-to-consumer markets.  My genuine passion (bordering on obsession) for enhancing customer-focused experiences and a strong product sense is driven by a relentless need to achieve the best product. I excel at bringing together seemingly disparate ideas to create award-winning solutions that reach new customers and drive unprecedented engagement and revenue.

Currently, I serve as SCUBA Analytics’s (Y-Combinator) VP of Product Marketing and Strategic Partnerships focused on verticalized growth initiatives, leveraging existing technologies and teams to discover new revenue and growth opportunities. We have successfully launched two new products, SCUBA Marketplace with 3rd party data providers partnerships (NCSolutions, MFour, SambaTV, affinitySolutions, SimilarWeb, Experian) and a Freemium offering, SCUBALite in the AZURE Marketplace listings driving 50% increase product-qualified leads and 25% growth in new clients. My most recent experience is exactly what you are looking for.

A critical aspect of my role at SCUBA involved communicating the importance of modern data solutions. I effectively highlighted their impact on Agent AI, enabling real-time decision-making with high-quality data; Data Privacy and traditional data pipelines, overcoming challenges like data silos, latency and scalability.

My career accomplishments include:

• Direct efforts and achievements led to the acquisition of 5 companies.
• Developed and launched to market over 200 products.
• Expert in building smart teams delivering even smarter results and products through data and peer-driven accountability.
• Delivered and launched the Pliant.io Community Edition and AWS Marketplace listing within six months, developing a deep understanding of the customer and usability through market research, user testing, and data analysis resulting in closing $500K in ARR within two months of beta launch. 
• Increased user acquisition from zero to over 450 new Pliant community members generating 40 qualified leads within 3 months.

These complements from management do a great job of summarizing me:

• “Nick, you are the Ted Lasso of business. Your positivity and enthusiasm in any situation are infectious.”
• “Nick, your exceptional foresight in navigating technological trends and anticipating market shifts is unparalleled. Your ability to distill complex insights into actionable strategies, consistently positioning organizations ahead of the curve, is a rare and invaluable asset.”